Franchimp Summary Rating
Higher than 68% of peers
Franchise Summary
Description
The franchise offered is to operate one of two concepts under the “Max Brenner” name. The first concept is a full-service, full-menu, casual-dining Chocolate Bar Restaurant serving breakfast, lunch and dinner (with such items as salads, sandwiches, burgers, pizza, pasta and chicken dishes), as well as chocolate themed beverages, sweets, pastries and desserts. The second concept is a counter-service, limited-menu, fast-casual Chocolate Bar serving breakfast, lunch and dinner, with a chocolate-based sweets, pastries and desserts menu, chocolate-themed beverages and a limited selection of chocolate-based savory items. Both Chocolate Bar Restaurants and Chocolate Bars engage in the retail sale of prepackaged and loose chocolate.
Company Background
Max Brenner is a global chocolate brand. The company offers franchise opportunities to operate a Max Brenner Chocolate Bar that engages in the on-site and take away sale of hot and cold chocolate themed beverages, sweets, pastries and desserts, as well as retail sales of prepackaged and loose chocolates. Max Brenner was founded by Ofer Shkolnik in 1995 with his first store opening in Israel. Today there are over 100 locations worldwide. Shkolnik's goal for the business was not just to sell chocolate but also create an experience where customers could "feel like they're walking into their own living room."
Franchise Opportunity
The chocolate market is saturated with cheap, low-quality products. Max Brenner offers a unique experience that you can't get anywhere else. Max Brenner offers an authentic, quality product at affordable prices. Our delicious hot chocolates and desserts are made fresh daily using only the finest ingredients and no preservatives or artificial flavors. We have locations around the world in Australia, China, Japan, Taiwan, Thailand & UK but we're just getting started! By opening your own franchise you'll be on your way to creating a truly one of a kind business that will boost profits while providing customers with an unforgettable experience they won't soon forget.
Corporate Structure
Max Brenner Franchising LLC was incorporated under the laws of Delaware on January 2, 2013. They maintain their principal place of business at 260 Fifth Avenue, 9th Floor, New York, New York 10001.
Investment and Franchisee Fees
The total investment necessary to begin operation of a new Max Brenner franchise ranges from $3,057,050 to $4,038,050 for the Chocolate Bar Restaurant and $1,261,050 to $1,536,050 for the Chocolate Bar. This includes $115,000 to $215,000 for the Chocolate Bar Restaurant and $85,000 to $185,000 for the Chocolate Bar that must be paid to the Franchisor or its affiliates
Employee Contact Database
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FAQ
How much investment do I need to start my own Max Brenner business?
Franchisees typically require at least $1,286,050 to $1,286,050 investment to get their Max Brenner business started
What are the initial franchise fees for Max Brenner?
Franchisees typically need to pay at least $35,000 in fees directly to Max Brenner in order to earn the right to launch their business
How much money can I make with a Max Brenner franchise? What are
the average revenues for a typical Max Brenner business?
We haven’t done the math on how much revenue a typical
Max Brenner brings in each year. We estimate that other
franchisees in the Food & Beverage industry generate
$1,201,697 revenue, so we would expect
Max Brenner to generate a similar amount
How long do I need to commit to running a Max Brenner unit? What
is my contractual commitment?
Max Brenner franchisees are typically required to sign up to a
10 year contract initially. The renewal length
is 10 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
The Franchisor's investment costs ranges from
$568,020 to $2,528,500
which is
Much Higher
than the $0 to $0 average in the Restaurants (Sit-Down) industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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