Franchise Summary
Description
The franchise is to operate a retail store under the name WOODCRAFT dedicated to the sale of woodworking products including tools, books, educational programs, accessories and supplies.
Company Background
Woodcraft is the leading national retailer and manufacturer of woodworking products and educational programs. Woodcraft was founded in 1946 by two passionate, lifelong woodworkers - Lawrence C. Sponholtz and Jack Hylton - who had a vision for a company committed to providing quality tools, books, supplies, kits and expert advice to help people make things with their own hands. The WOODCRAFT(R) franchise will provide an opportunity for entrepreneurs to operate their own retail store under the name WOODCRAFT(R), dedicated exclusively to the sale of our high-quality line of woodworking products including tools, books, accessories and supplies.
Franchise Opportunity
The woodworking industry is one of the most profitable industries in the United States. There are over 2,000 companies that provide products and services to this industry. Woodworkers can be a very demanding group of consumers. They want high quality tools at reasonable prices from knowledgeable sales people who will help them solve their problems as quickly and efficiently as possible. WOODCRAFT(R) has been serving the needs of woodworkers for over 50 years by providing a wide range of products and services including books, videos, DVDs, magazines, software programs and accessories designed to make it easy for you to find just what you need when you need it! We have more than 20 retail stores located throughout North America where our knowledgeable staff will assist you with your projects or answer any questions that might come up during your project planning stages. Our online store offers even more selection so whether you prefer shopping in person or via the web we've got what you're looking for!
Corporate Structure
WOODCRAFT FRANCHISE, LLC was organized under the laws of the State of Delaware on March 8, 2006. Their principal business address is 1177 Rosemar Road, Parkersburg, West Virginia, 26105. They have offered franchises since September 2006.
Royalties and Marketing Fees
Royalties : 5% of Gross Revenues
Royalties : Year Gross Revenues 1-2 1% 3+ 1.5%
Royalties : Annual Local Gross Revenues Advertising $ 0 ? >$1.3 million 5.0% $1.3 ? >$1.6 million 4.5% $1.6 ? >$1.8 million 4.0% $1.8 ? >$2.0 million 3.75% <$2.0 million $75k min
Earnings Transparency
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry
Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet
Financial Performance of "Standard" Units
Average Revenue Per Unit
Compared vs. Specialty Retail Industry$2,204,674 / unit
Franchise Type: Standard
Average Revenue During 2020
Average Gross Profit Per Unit
Compared vs. Specialty Retail Industry$853,123 / unit
Franchise Type: Standard
Average Gross Profit During 2020
Franchise Types Available
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Employee Contact Database
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Distribution of Woodcraft Franchisees
Woodcraft Franchise System Development in 2024
FAQ
How much investment do I need to start my own Woodcraft business?
Franchisees typically require at least $573,789 to $752,692 investment to get their Woodcraft business started
What are the initial franchise fees for Woodcraft?
Franchisees typically need to pay at least $55,289 in fees directly to Woodcraft in order to earn the right to launch their business
How much money can I make with a Woodcraft franchise? What are
the average revenues for a typical Woodcraft business?
We estimate that the average revenue of an individual
Woodcraft unit is approximately
$2,204,674. We based this on Item 19 in franchise disclosure
document
How long do I need to commit to running a Woodcraft unit? What
is my contractual commitment?
Woodcraft franchisees are typically required to sign up to a
10 year contract initially. The renewal length
is 5 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
The Franchisor's investment costs ranges from
$573,789 to $752,692
which is
Much Higher
than the $0 to $0 average in the Specialty Retail industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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