Franchimp Summary Rating
Lower than 60% of peers
Lower than 0% of peers
Franchise Summary
Description
The franchise is for the establishment and operation of a business that promotes and sells cooperative direct mail advertising in VALPAK Envelopes to be distributed within designated geographic areas (a "VALPAK Business").
Company Background
Mrs. Fields Cookie Store is the world's largest cookie retailer with 1,400 stores in 22 countries and territories around the world. The store offers a variety of specially prepared food items, such as cookies, brownies, muffins and beverages. Mrs. Fields has been baking since 1969 when Joan Fields opened her first store in Palo Alto, California selling fresh-baked chocolate chip cookies to Stanford students for 25 cents each. Today it is America's favorite cookie store with over one billion sold annually!
Franchise Opportunity
Running a business is hard work. You need to focus on making your products and services the best they can be, while also marketing them effectively to potential customers. It's tough to stand out in today's competitive marketplace. With so many businesses vying for attention, it can be hard to get your message heard above the noise. Mrs. Fields Cookie Store offers a unique and memorable shopping experience that will keep customers coming back for more. Our specially prepared food items are sure to delight taste buds of all ages, and our friendly staff is always happy to help with any questions or requests.
Corporate Structure
Valpak Direct Marketing Systems, Inc. is a Delaware corporation that was incorporated in August 1986. Valpak’s principal business address is 805 Executive Center Drive West, St. Petersburg, Florida 33702. Valpak has offered franchises since 1986.
Investment and Franchisee Fees
The total investment necessary to begin operation of a VALPAK® Business ranges from $80,600 to $200,800. These totals include the following amounts in Item 5 that must be paid to the franchisor or their affiliates: a $2,000 initial franchise fee for an operating franchise or $2,500 for a dormant franchise; a $13,000 training fee for an operating franchise or $15,000 for a dormant franchise; and a territory acquisition fee that varies depending on the size of the Franchisee’s territory and its current mailing status, but not less than $12,000.
Earnings Transparency
This Franchise discloses much less information about the financial performance of their franchisees compared to other franchises in the same industry
Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet
Franchisee Attrition
This franchise's rate of attrition in 2013
of 7.79%
was
Slightly Lower
than the 12% in the Publications industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by
franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year.
It is a strong indicator of the strength of the underlying operating model
Distribution of Valpak Franchisees
Valpak Franchise System Development in 2022
FAQ
How much investment do I need to start my own Valpak business?
Franchisees typically require at least $56,600 to $83,300 investment to get their Valpak business started
What are the initial franchise fees for Valpak?
We don't know exactly how much the franchise fees are for Valpak, but we can tell you that other franchises in the Professional Services sector typically need to pay between $11,136 and $16,232 to the
franchisor
How much money can I make with a Valpak franchise? What are
the average revenues for a typical Valpak business?
We haven’t done the math on how much revenue a typical
Valpak brings in each year. We estimate that other
franchisees in the Professional Services industry generate
$0 revenue, so we would expect
Valpak to generate a similar amount
How long do I need to commit to running a Valpak unit? What
is my contractual commitment?
Valpak franchisees are typically required to sign up to a
10 year contract initially. The renewal length
is 5 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
The Franchisor's investment costs ranges from
$11,150 to $12,250
which is
Much Lower
than the $0 to $0 average in the Publications industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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