7/10

Franchimp Summary Rating

7 /10
Lower than 31% of peers

Franchise Summary

Description
The franchisee will establish and operate a hotel under the Crowne Plaza , Crowne Plaza Suites orCrowne Plaza Resort brands.
Company Background
The Crowne Plaza is a hotel brand that offers an upscale experience with warm, welcoming service. The company was founded in 1976 and has expanded to over 400 properties around the world. For more than 40 years, we have been committed to delivering a heartfelt welcome and a sense of belonging for guests from all walks of life. In 2019, we will continue our journey as one of the fastest-growing hospitality companies in the world by empowering franchisees to join us as they own their own business and make their community proud. We invite you to explore this site for information on how you can become part of our global family.
Franchise Opportunity
When traveling for work, it's important to find a hotel that feels like home. But also one that is close to the office and has all the amenities you need. It can be hard to find a good hotel that meets all of your needs. You want something close to the office, but you also want a comfortable room with plenty of amenities. Crowne Plaza offers just what you're looking for. With locations all over the world, we make it easy for you to find a hotel that feels like home away from home. Plus, we offer all the amenities you need while on the road, including free Wi-Fi, fitness centers, and business centers.
Corporate Structure
Holiday Hospitality Franchising, LLC was incorporated under the name “Holiday Inns Franchising, Inc.” in Delaware on November 3, 1989. On October 20, 1997, Holiday changed its name to “Holiday Hospitality Franchising, Inc.” and on March 26, 2012 Holiday converted to a limited liability company. Holiday’s principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
Investment and Franchisee Fees
The total investment necessary to begin operation of a typical 300-room Crowne Plaza hotel, excluding land costs and other matters, ranges from $28,443,050 to $52,545,045 ($94,810.17 to $175,150.15 per guest room) or more, including between $291,890 and $372,700 or more that must be paid to the franchisor or an affiliate. The total investment necessary to begin operation of a typical 300-suite Crowne Plaza Suites hotel, excluding land costs and other matters, ranges from $31,125,335 to $53,971,930 ($103,751.12 to $179,906.43 per guest room suite) or more, including between $291,890 and $372,700 or more that must be paid to the franchisor or an affiliate. The total investment necessary to begin operation of a typical 250-room Crowne Plaza Resort hotel, excluding land costs and other matters, ranges from $35,294,715 to $61,250,530 ($141,178.86 to $245,002.12 per guest room) or more, including between $239,890 and $290,700 or more that must be paid to the franchisor or an affiliate.
Royalties and Marketing Fees

Royalties : 5.0% of revenue

Distribution of Crowne Plaza Franchisees

Crowne Plaza Franchise System Development in 2024

Historical Crowne Plaza System Growth

FAQ

How much investment do I need to start my own Crowne Plaza business?
Franchisees typically require at least $17,378,326 to $80,742,850 investment to get their Crowne Plaza business started
What are the initial franchise fees for Crowne Plaza?
Franchisees typically need to pay at least $305,500 in fees directly to Crowne Plaza in order to earn the right to launch their business
How much money can I make with a Crowne Plaza franchise? What are the average revenues for a typical Crowne Plaza business?
We haven’t done the math on how much revenue a typical Crowne Plaza brings in each year. We estimate that other franchisees in the Lodging & Leisure industry generate $882,894 revenue, so we would expect Crowne Plaza to generate a similar amount
How long do I need to commit to running a Crowne Plaza unit? What is my contractual commitment?
The standard length for an initial franchise contract is 10 years. Renewals are also generally 10 years

Accessibility

7 /10
The Franchisor's investment costs ranges from $7,101,616 to $10,129,540 which is Much Lower than the $0 to $0 average in the Hotels & Resorts industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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