8/10

Franchimp Summary Rating

8 /10
Lower than 24% of peers

Franchise Summary

Description
The franchised business being offered is SureStay by Best Western, SureStay Studio by Best Western hotel system providing distinctive, high-quality lodging service for leisure and business travelers.
Company Background
The sureStay franchise is the perfect opportunity for hoteliers looking to open a new location or convert an existing property. With over 30 years of experience, Best Western has developed one of the most successful brands in the industry and continues to innovate with its proprietary system that provides consistent quality, comfort, and value. The SureStay Hotel by Best Western portfolio offers customizable features including free Wi-Fi access throughout the entire property; complimentary local calls; microwaves and mini-fridges in all guestrooms; fitness center access; indoor pool (in select hotels); coffee service in lobby 24 hours per day (in select hotels); pet friendly accommodations available at some properties (based on availability). SureStay Hotels are known as "hotel
Franchise Opportunity
Opening a new hotel can be a daunting task. The hotel industry is incredibly competitive, and the barriers to entry are high. You need to have a great idea, an experienced team, and a lot of money to get started. SureStay offers a proven system that has been successfully implemented in over 1,000 hotels around the world. With SureStay you'll get access to our powerful brand name, extensive training and support network, and comprehensive marketing materials.
Corporate Structure
The franchisor is SureStay, Inc., an Arizona corporation formed in August 2016, with its principal business address at 6201 N. 24th Parkway, Phoenix, AZ 85016. Its direct parent is Best Western International, Inc. It has offered hotel franchises using the SureStay by Best Western mark since 2016.

Franchise Types Available

# Type Investment Fees

Management Team

# Name Position

Distribution of SureStay Hotel by Best Western Franchisees

SureStay Hotel by Best Western Franchise System Development in 2025

FAQ

How much investment do I need to start my own SureStay Hotel by Best Western business?
Franchisees typically require at least $5,354,975 to $8,265,975 investment to get their SureStay Hotel by Best Western business started
What are the initial franchise fees for SureStay Hotel by Best Western?
Franchisees typically need to pay at least $44,300 in fees directly to SureStay Hotel by Best Western in order to earn the right to launch their business
How much money can I make with a SureStay Hotel by Best Western franchise? What are the average revenues for a typical SureStay Hotel by Best Western business?
We haven’t done the math on how much revenue a typical SureStay Hotel by Best Western brings in each year. We estimate that other franchisees in the Lodging & Leisure industry generate $882,894 revenue, so we would expect SureStay Hotel by Best Western to generate a similar amount
How long do I need to commit to running a SureStay Hotel by Best Western unit? What is my contractual commitment?
SureStay Hotel by Best Western franchisees are typically required to sign up to a 15 year contract initially. The renewal length is 15 years. You can of course exit early but don’t expect to get any refund!

Accessibility

8 /10
The Franchisor's investment costs ranges from $5,354,975 to $8,265,975 which is Much Lower than the $0 to $0 average in the Hotels & Resorts industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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