Franchimp Summary Rating
Lower than 51% of peers
Higher than 71% of peers
Franchise Summary
Description
The franchised business being offered is Mellow Mushroom restaurants that feature pizza and sell other food and beverage products and services on-premises or "to go" or for delivery. (Cover page cite: "features pizza and sells other food products, beverages, clothing, souvenirs, and novelty items")
Company Background
We are a fast food restaurant that is focused on local, organic ingredients. We offer franchises for our restaurants and provide assistance to our franchisees with training, operations, advertising, purchasing and promotional techniques.
Franchise Opportunity
Owning and operating a restaurant can be difficult, especially if you're not familiar with the industry. The restaurant industry is incredibly competitive, and it can be difficult to make your business stand out from the rest. Franchise Player offers an opportunity to own and operate a successful restaurant without having to go through the hassle of starting from scratch. We provide our franchisees with all the resources they need to get their business up and running, including training, operations assistance, advertising support, and more.
Corporate Structure
The franchisor is Home-Grown Industries of Georgia, Inc., a Georgia corporation, incorporated in 1975, and has operated restaurants since July 1974. Its principal business address is 150 Great Southwest Parkway, Atlanta, Georgia 30336.
Franchisee Attrition
This franchise's rate of attrition in 2016
of 2.23%
was
Slightly Lower
than the 5% in the Restaurants (Sit-Down) industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by
franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year.
It is a strong indicator of the strength of the underlying operating model
Franchise Types Available
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Employee Contact Database
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Distribution of Mellow Mushroom Franchisees
Mellow Mushroom Franchise System Development in 2025
FAQ
How much investment do I need to start my own Mellow Mushroom business?
Franchisees typically require at least $1,330,000 to $2,051,000 investment to get their Mellow Mushroom business started
What are the initial franchise fees for Mellow Mushroom?
Franchisees typically need to pay at least $50,000 in fees directly to Mellow Mushroom in order to earn the right to launch their business
How much money can I make with a Mellow Mushroom franchise? What are
the average revenues for a typical Mellow Mushroom business?
We haven’t done the math on how much revenue a typical
Mellow Mushroom brings in each year. We estimate that other
franchisees in the Food & Beverage industry generate
$1,201,697 revenue, so we would expect
Mellow Mushroom to generate a similar amount
How long do I need to commit to running a Mellow Mushroom unit? What
is my contractual commitment?
Mellow Mushroom franchisees are typically required to sign up to a
15 year contract initially. The renewal length
is 5 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
The Franchisor's investment costs ranges from
$1,330,000 to $2,051,000
which is
Much Higher
than the $0 to $0 average in the Restaurants (Sit-Down) industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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