5/10

Franchimp Summary Rating

2 /10
Higher than 87% of peers

Franchise Summary

Description
The franchisee will operate a quick service restaurant business which specializes in the sale of roast beef sandwiches, on-the-bone fried chicken, a variety of other hamburgers and sandwiches, side orders, desserts, breakfast items, soft drinks and beverage items, and special limited-time offer menus for on-premises, “drive-thru” and carry-out consumption.
Company Background
Roy Rogers is a franchised restaurant chain of more than 250 restaurants in 17 countries. The company specializes in serving roast beefs, fried chickens, hamburgers and sandwiches, side orders, desserts and breakfast items. It also provides soft drinks and beverage items as well as limited-time offer menus for on-premises consumption (drive-thru), carryout or dine-in purposes.
Franchise Opportunity
We all know that fast food is unhealthy, but it's also convenient. Fast food can be a drag on your health and wallet. You don't want to eat out every night just because you're too lazy to cook at home or the drive-thru line is shorter than the grocery store lines. Roy Rogers restaurants are here to save the day! Our menu offers high quality roast beef sandwiches, fried chicken, hamburgers and more for a reasonable price. It's easy to stop by our restaurant when you need something quick without having to sacrifice taste or nutrition. Plus we have plenty of options for vegetarians! Just look at this menu with items like BBQ Ranch Chicken Salad Wrap and Grilled Vegetable Sandwich - they sound delicious right? And if you've got kids in tow who only want burgers and fries, we've got those covered as well (with healthy options). When it comes down to it there isn't much that beats
Corporate Structure
Roy Rogers Franchise Company, LLC is a Maryland limited liability company, and was formed on June 6, 2002. They maintain their principal place of business at 4991 New Design Road, Suite 109, Frederick, Maryland 21703. They began offering Roy Rogers franchises in September, 2003.

Earnings Transparency

7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Financial Performance of "Standard" Units

Average Revenue Per Unit

Compared vs. QSR Industry

$1,515,650 / unit

Franchise Type: Standard

Average Revenue During 2020

$1,515,650
$173,917
Industry Low
$2,256,060
Industry High

Franchise Types Available

# Type Investment Fees

Employee Contact Database

# Name Position Phone Number Email Address

Distribution of Roy Rogers Franchisees

Roy Rogers Franchise System Development in 2021

FAQ

How much investment do I need to start my own Roy Rogers business?
Franchisees typically require at least $1 to $1 investment to get their Roy Rogers business started
What are the initial franchise fees for Roy Rogers?
Franchisees typically need to pay at least $30 in fees directly to Roy Rogers in order to earn the right to launch their business
How much money can I make with a Roy Rogers franchise? What are the average revenues for a typical Roy Rogers business?
We estimate that the average revenue of an individual Roy Rogers unit is approximately $1,515,650. We based this on Item 19 in franchise disclosure document
How long do I need to commit to running a Roy Rogers unit? What is my contractual commitment?
The standard length for an initial franchise contract is 10 years. Renewals are also generally 10 years

Accessibility

2 /10
The Franchisor's investment costs ranges from $1,235,250 to $1,580,950 which is Much Higher than the $0 to $0 average in the QSR industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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