Franchimp Summary Rating
Higher than 49% of peers
Higher than 88% of peers
Franchise Summary
Description
The Franchisor is Baskin-Robbins Franchising LLC. They develop, operate and franchise retail restaurants utilizing the Baskin-Robbins system. Their franchised restaurants sell Baskin-Robbins ice cream, related frozen products as well as other food items and products compatible with their concept.
Company Background
Baskin-Robbins is the world's largest chain of ice cream specialty shops. We offer a variety of high-quality products, including our signature Baskin-Robbins 31 Flavors ice cream. Our franchised restaurants sell Baskin-Robbins ice cream, related frozen products as well as other food items and products compatible with our concept.
Franchise Opportunity
Ice cream is a delicious treat, but it's hard to know what to order when you're at a restaurant. With so many flavors and toppings to choose from, it can be tough to make a decision when you're at an ice cream restaurant. Baskin-Robbins offers over 31 flavors of ice cream, including classics like mint chocolate chip and strawberry, as well as fun new flavors like pumpkin pie and churro. We also have over 100 different toppings, so you can create the perfect sundae or milkshake.
Corporate Structure
Baskin-Robbins Franchising LLC is a Delaware limited liability company that was formed on March 15, 2006. Their principal place of business is 130 Royal Street, Canton, Massachusetts 02021.
Investment and Franchisee Fees
The total investment necessary to begin operation of a BR franchise ranges from $93,550 to $401,800. This includes a range of $3,300 to $32,440 that must be paid to the franchisor or affiliate.
Royalties and Marketing Fees
Royalties : 5.9% of revenue
Earnings Transparency
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry
Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet
Financial Performance of "Drive-Thru Restaurants Free- Standing Site Type" Units
Average Revenue Per Unit
Compared vs. Quick Service Restaurants (QSR) Industry$1,389,594 / unit
Franchise Type: Drive-Thru Restaurants Free- Standing Site Type
Average Revenue During 2019
Financial Performance of "Non Drive-Thru Restaurants Free- Standing Site Typ" Units
Average Revenue Per Unit
Compared vs. Quick Service Restaurants (QSR) Industry$1,015,419 / unit
Franchise Type: Non Drive-Thru Restaurants Free- Standing Site Typ
Average Revenue During 2019
Financial Performance of "Drive-Thru Restaurants Storefront Site Type" Units
Average Revenue Per Unit
Compared vs. Quick Service Restaurants (QSR) Industry$1,212,654 / unit
Franchise Type: Drive-Thru Restaurants Storefront Site Type
Average Revenue During 2019
Financial Performance of "Non Drive-Thru Restaurants Storefront Site Type" Units
Average Revenue Per Unit
Compared vs. Quick Service Restaurants (QSR) Industry$888,572 / unit
Franchise Type: Non Drive-Thru Restaurants Storefront Site Type
Average Revenue During 2019
Franchisee Attrition
This franchise's rate of attrition in 2012
of 3.44%
was
Slightly Higher
than the 3% in the Quick Service Restaurants (QSR) industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by
franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year.
It is a strong indicator of the strength of the underlying operating model
Management Team
| # | Name | Position |
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Distribution of Baskin-Robbins Franchisees
Baskin-Robbins Franchise System Development in 2022
FAQ
How much investment do I need to start my own Baskin-Robbins business?
Franchisees typically require at least $307,400 to $622,600 investment to get their Baskin-Robbins business started
What are the initial franchise fees for Baskin-Robbins?
Franchisees typically need to pay at least $28,300 in fees directly to Baskin-Robbins in order to earn the right to launch their business
How much money can I make with a Baskin-Robbins franchise? What are
the average revenues for a typical Baskin-Robbins business?
We estimate that the average revenue of an individual
Baskin-Robbins unit is approximately
$1,389,594. We based this on Item 19 in franchise disclosure
document
How long do I need to commit to running a Baskin-Robbins unit? What
is my contractual commitment?
Baskin-Robbins franchisees are typically required to sign up to a
20 year contract initially. The renewal length
is 20 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
The Franchisor's investment costs ranges from
$238,200 to $1,927,500
which is
Much Higher
than the $0 to $0 average in the Quick Service Restaurants (QSR) industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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