3/10

Franchimp Summary Rating

4 /10
Higher than 66% of peers

Franchise Summary

Description
As a franchisee, you will operate a restaurant called Maui Wowi, preparing and serving fresh fruit smoothies, Hawaiian coffee and related espresso beverages, a variety of Hawaiian products, and other beverage and food items, and other products and services. Maui Wowi products are sold from either fixed store fronts, non-traditional locations such as malls, airports or business complexes, or from portable units placed at events that occur on a periodic basis or are held in special or temporary venues. Two types of Maui Wowi franchises are being offered under this Franchise Disclosure Document. A “Standard Franchise” enables you to own and operate three Operating Units, of any type in any combination. An “Empire Builder Franchise” enables you to own and operate ten Operating Units of any type in any combination.
Company Background
Maui Wowi is a franchise company that sells fresh fruit smoothies, Hawaiian coffee, and other products. Maui Wowi has been in business for over 20 years and is looking to expand their franchises. The company provides tasty drinks for people of all ages.
Franchise Opportunity
People are looking for healthier drink options, but don't want to sacrifice taste. Most people think that healthy drinks have to be bland and boring. They're wrong - Maui Wowi offers the perfect balance of health and flavor. Maui Wowi is a refreshing and healthy beverage that can be enjoyed in any setting. Each sip of Maui Wowi Sparkling Water is flavored with the natural essence oils extracted from the named fruit on the can.
Corporate Structure
Kahala Franchising, L.L.C is an Arizona limited liability company which was formed on December 29, 2008. Their parent company is Kahala Brands, Ltd., which is a Delaware corporation. Kahala Brands was formerly known as Kahala Corp. but changed its name to Kahala Brands in December 2014. Prior to that, Kahala Corp. was a Florida corporation and was redomiciled in Delaware on December 31, 2012. On July 26, 2016, Kahala Brands merged with a wholly-owned subsidiary of MTY Food Group, Inc. having an address at 8150 Transcanada Highway, Suite 200, Saint Laurent, Québec H4S 1MF. Kahala Brands’ parent company became MTY Franchising USA, Inc., a Delaware corporation incorporated originally as The Extreme Pita Franchising USA, Inc. on March 14, 2001, and having an address of 9311 E Via De  entura, Scottsdale, Arizona 85258.

Earnings Transparency

1 /10
This Franchise discloses much less information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Franchise Types Available

# Type Investment Fees

Employee Contact Database

# Name Position Phone Number Email Address

Distribution of Maui Wowi Franchisees

Maui Wowi Franchise System Development in 2022

FAQ

How much investment do I need to start my own Maui Wowi business?
Franchisees typically require at least $96 to $1 investment to get their Maui Wowi business started
What are the initial franchise fees for Maui Wowi?
Franchisees typically need to pay at least $34 in fees directly to Maui Wowi in order to earn the right to launch their business
How much money can I make with a Maui Wowi franchise? What are the average revenues for a typical Maui Wowi business?
We haven’t done the math on how much revenue a typical Maui Wowi brings in each year. We estimate that other franchisees in the Food & Beverage industry generate $1,201,697 revenue, so we would expect Maui Wowi to generate a similar amount
How long do I need to commit to running a Maui Wowi unit? What is my contractual commitment?
Maui Wowi franchisees are typically required to sign up to a 10 year contract initially. The renewal length is 5 years. You can of course exit early but don’t expect to get any refund!

Accessibility

4 /10
The Franchisor's investment costs ranges from $96,350 to $1,116,000 which is Much Higher than the $0 to $0 average in the Quick Service Restaurants (QSR) industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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