Franchising Status
Email Address
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Unit Location
Email Address
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8/10

Franchimp Summary Rating

10 /10
Lower than 0% of peers
6 /10
Lower than 43% of peers

Franchise Summary

Description
BF Acquisition Holdings, LLC a Delaware limited liability company offers franchises for the operation of quick service restaurants at specified locations selling a limited menu featuring fresh high quality Mexican-style food products, soft drinks, and related items to the public under the trade name Baja Fresh.
Company Background
Baja Fresh is a Mexican quick-serve restaurant with locations all over the United States. The company offers franchises for operation of quick service restaurants at specified locations selling fresh high-quality Mexican food to the public under the trade name Baja Fresh(R).
Franchise Opportunity
Getting authentic Mexican food from a fast-food place can be hard. Baja Fresh is the premier source for fresh, made to order Mexican inspired cuisine. Our menu features flame-grilled chicken and steak tacos, burritos and more served on handmade tortillas with freshly prepared pico de gallo salsa, guacamole and sour cream. Signature items include our mouthwatering quesadilla burger, crunchy tacos al carbon with grilled marinated steak or chicken topped with melted cheese, crisp lettuce, cilantro rice and chipotle sauce plus much more! We're proud that all of our ingredients are sourced locally whenever possible to deliver you the freshest flavors possible in every delicious bite. Baja Fresh offers a variety of fresh options at reasonable prices making it easy for everyone to enjoy their favorite foods without breaking the bank! You don't need cash to get your hands on one of our juicy burgers because we
Corporate Structure
BF Acquisition Holdings, LLC, a Delaware limited liability company, was organized on October 25, 2006. Triune, LLC, a California limited liability company, was organized on September 29, 2009, and was the franchisor for Baja Fresh Mexican Grill Restaurants until July 26, 2017. Triune Corporation was a California corporation that was incorporated on May 15, 1991. On July 26, 2017 BFAH acquired all assets of Triune, LLC, a California limited liability company and Fresh Enterprises LLC. The principal office of BFAH is located at 9311 East Via De Ventura, Scottsdale, Arizona 85258.
Royalties and Marketing Fees

Royalties : 5.0% of revenue

Franchisee Attrition

10 /10
This franchise's rate of attrition in 2023 of 0.00% was Lower than the 8% in the QSR industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year. It is a strong indicator of the strength of the underlying operating model

Franchise Types Available

# Type Investment Fees

Employee Contact Database

# Name Position Phone Number Email Address

Franchise Disclosure Documents

FDD Effective Date

Distribution of Baja Fresh Franchisees

Baja Fresh Franchise System Development in 2021

FAQ

How much investment do I need to start my own Baja Fresh business?
Franchisees typically require at least $109,000 to $1,033,290 investment to get their Baja Fresh business started
What are the initial franchise fees for Baja Fresh?
Franchisees typically need to pay at least $22,000 in fees directly to Baja Fresh in order to earn the right to launch their business
How much money can I make with a Baja Fresh franchise? What are the average revenues for a typical Baja Fresh business?
We haven’t done the math on how much revenue a typical Baja Fresh brings in each year. We estimate that other franchisees in the Food & Beverage industry generate $0 revenue, so we would expect Baja Fresh to generate a similar amount
How long do I need to commit to running a Baja Fresh unit? What is my contractual commitment?
Baja Fresh franchisees are typically required to sign up to a 10 year contract initially. The renewal length is 5 years. You can of course exit early but don’t expect to get any refund!

Accessibility

6 /10
The Franchisor's investment costs ranges from $310,310 to $1,033,290 which is Much Lower than the $619,545 to $1,693,635 average in the QSR industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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