Franchising Status
Email Address
Phone Number
Unit Location
Email Address
Phone Number
7/10

Franchimp Summary Rating

10 /10
Lower than 0% of peers
4 /10
Higher than 60% of peers

Franchise Summary

Description
The franchise is for the establishment and operation of a café offering customers a variety of premium quality real fruit smoothies blended fresh in the store using proprietary recipes, as well as specialty sandwiches, gourmet wraps, salads, soups and coffee drinks.
Company Background
The Tropical Smoothie Caf? is the franchise for the establishment and operation of a caf? offering customers a variety of premium, handcrafted smoothies made with select fruit and vegetables blended fresh in the caf? using proprietary recipes. The company offers specialty sandwiches, flatbreads, wraps, and bowls (a "Tropical Smoothie Caf?(R) Franchise" or "Franchised Business").
Franchise Opportunity
Do you want to run your own business? Running a restaurant is hard work, but running a smoothie shop can be even harder. You have to deal with fresh food and lots of customers, both of which are expensive. And if you don't know how to make good smoothies or sandwiches then you're in trouble. Tropical Smoothie Caf? has been making delicious smoothies for years and they've figured out all the tricks to being successful. We'll teach them everything they need to know so that they can start their own successful franchise!
Corporate Structure
Tropical Smoothie Café, LLC is a Georgia limited liability company, organized on June 25, 2012. Their principal place of business is 1117 Perimeter Center West, Suite W200, Atlanta, Georgia 30338. They do business under our corporate name and under the trade names TROPICAL SMOOTHIE® and TROPICAL SMOOTHIE CAFÉ®. They have offered Tropical Smoothie Café® franchises since September 4, 2012.

Earnings Transparency

7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Financial Performance of "Standard" Units

Average Revenue Per Unit

Compared vs. QSR Industry

$840,622 / unit

Franchise Type: Standard

Average Revenue During 2020

$840,622
$41,214
Industry Low
$2,500,000
Industry High

Franchisee Attrition

10 /10
This franchise's rate of attrition in 2023 of 0.00% was Lower than the 8% in the QSR industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year. It is a strong indicator of the strength of the underlying operating model

Franchise Types Available

# Type Investment Fees

Management Team

# Name Position

Franchise Disclosure Documents

FDD Effective Date

Distribution of Tropical Smoothie Cafe Franchisees

Tropical Smoothie Cafe Franchise System Development in 2021

FAQ

How much investment do I need to start my own Tropical Smoothie Cafe business?
Franchisees typically require at least $277,000 to $1,135,000 investment to get their Tropical Smoothie Cafe business started
What are the initial franchise fees for Tropical Smoothie Cafe?
Franchisees typically need to pay at least $40,000 in fees directly to Tropical Smoothie Cafe in order to earn the right to launch their business
How much money can I make with a Tropical Smoothie Cafe franchise? What are the average revenues for a typical Tropical Smoothie Cafe business?
We estimate that the average revenue of an individual Tropical Smoothie Cafe unit is approximately $840,622. We based this on Item 19 in franchise disclosure document
How long do I need to commit to running a Tropical Smoothie Cafe unit? What is my contractual commitment?
Tropical Smoothie Cafe franchisees are typically required to sign up to a 15 year contract initially. The renewal length is 10 years. You can of course exit early but don’t expect to get any refund!

Accessibility

4 /10
The Franchisor's investment costs ranges from $483,245 to $822,001 which is Much Lower than the $619,545 to $1,693,635 average in the QSR industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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