Famous Brands Franchising, LLC is offering franchises for the operation of either: a “Mrs. Fields Cookie Store” that offers a variety of specially prepared food items, such as cookies, brownies, muffins and beverages; a “TCBY Store” that offers TCBY brand premium soft-serve frozen yogurt, handdipped frozen yogurt, fresh yogurt, yogurt-based smoothies, sorbet and other approved food and drinks from a retail location; or a “Co-Branded Store” that offers the products of both a Mrs. Fields Cookie Store and a TCBY Store.
Company Background
Mrs. Fields is a franchised chain of cookie stores in the United States and Canada, with international locations in China, Mexico, UAE and Saudi Arabia. The company was founded by Debbi Fields in 1978 after she retired from her job as an elementary school teacher to start selling cookies out of her home kitchen near San Diego California. Mrs. Fields Cookies has since grown into one of the world's largest independent retailer-owned bakery chains with over 500 franchises across North America and internationally (in China, Mexico, UAE and Saudi Arabia). We are committed to bringing you delicious treats that can be enjoyed anytime!
Franchise Opportunity
The cookie business is a tough one. There's stiff competition, and it can be hard to get customers in the door. Mrs. Fields has been around for more than 30 years, and we've built our reputation on quality products and excellent customer service that keeps people coming back again and again. But don't just take our word for it - come visit us at your local mall or town center today! We're looking for entrepreneurs who want to start their own business by opening a Mrs. Fields Cookie Store in their community. If you have what it takes, we'll help you every step of the way with everything from finding a location to training your staff members so they provide great service for all of your customers!
Corporate Structure
Famous Brands Franchising, LLC is a Delaware limited liability company formed on December 18, 2014, and their principal business address is 8001 Arista Place, Suite 600, Broomfield, Colorado 80021. They conduct business under various trade names, including but not limited to, Famous Brands, Mrs. Fields, TCBY, TCBY Yogurt, TCBY Frozen Yogurt, and Mrs. Fields Cookie Stores.
Investment and Franchisee Fees
The total investment necessary to begin operation of a Mrs. Fields Cookie Store franchise ranges from $251,995 to $360,500 for a Traditional Store or $166,806 to $233,640 if constructing a Kiosk Store. This includes $35,000 to $45,000 that must be paid to the franchisor or an affiliate. The total investment necessary to begin operation of a TCBY Store franchise ranges from $319,840 to $585,812 for a Traditional Store or $173,950 to $259,687 if constructing a Kiosk Store. This includes $35,000 to $45,000 that must be paid to the franchisor or an affiliate. The total investment necessary to begin operation of a Co-Branded Store franchise ranges from $374,000 to $730,750 for a Traditional Store or $199,091 to $326,452 for a Kiosk Store. This includes $35,000 to $45,000 that must be paid to the franchisor or an affiliate.
Royalties and Marketing Fees
Royalties : 6.0% of revenue
Earnings Transparency
7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry
Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet
Financial Performance of "Inline Stores" Units
Average Revenue Per Unit
Compared vs. Baked Goods Industry
$362,084 / unit
Franchise Type: Inline Stores
Average Revenue During 2022
$362,084
$169,046 Industry Low
$1,509,128 Industry High
Financial Performance of "Kiosks" Units
Average Revenue Per Unit
Compared vs. Baked Goods Industry
$356,287 / unit
Franchise Type: Kiosks
Average Revenue During 2022
$356,287
$169,046 Industry Low
$1,509,128 Industry High
Franchisee Attrition
10 /10
This franchise's rate of attrition in 2023
of 0.00%
was
Higher
than the % in the Baked Goods industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by
franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year.
It is a strong indicator of the strength of the underlying operating model
Management Team
#
Name
Position
Franchise Disclosure Documents
FDD
Effective Date
Distribution of Mrs. Fields Franchisees
Mrs. Fields Franchise System Development in 2021
FAQ
How much investment do I need to start my own Mrs. Fields business?
Franchisees typically require at least
$251,995 to
$410,500 investment to get their
Mrs. Fields business started
What are the initial franchise fees for Mrs. Fields?
We don’t know exactly how much the franchise fees are for
Mrs. Fields, but we can tell you that other franchises in the
Food & Beverage sector typically need to pay between
$33,957 and
$69,104 to the
franchisor
How much money can I make with a Mrs. Fields franchise? What are
the average revenues for a typical Mrs. Fields business?
We estimate that the average revenue of an individual
Mrs. Fields unit is approximately
$362,084. We based this on Item 19 in franchise disclosure
document
How long do I need to commit to running a Mrs. Fields unit? What
is my contractual commitment?
The standard length for an initial franchise contract is 10 years. Renewals are
also generally 10 years
Accessibility
8 /10
The Franchisor's investment costs ranges from
$382,300 to $456,800
which is
Much Lower
than the $222,709 to $635,651 average in the Baked Goods industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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