Franchising Status
Email Address
Phone Number
Unit Location
Email Address
Phone Number
8/10

Franchimp Summary Rating

10 /10
Higher than 0% of peers
7 /10
Lower than 33% of peers

Franchise Summary

Description
The franchise offered is a business format franchise for a retail shop offering to the public Franchisor’s Italian ice and other approved menu items including soft pretzels and Rita’s Old Fashioned Custard frozen custard under the trade name “RITA’S ICE-CUSTARD-HAPPINESS”.
Company Background
We are the newest addition to the Rita's family, and we couldn't be more excited! We're passionate about Italian Ice, frozen custard and anything else that makes people happy. Our goal is to give you an unforgettable experience with customer service that's second-to-none. We can't wait for you to taste our delicious treats!
Franchise Opportunity
Rita's is a frozen treat franchise that sells Italian ice, custard, and other treats. It can be hard to find great tasting desserts in the hot summer months. Rita's has been around for over 30 years and has more than 600 locations across the country. They offer a wide variety of delicious frozen treats that are sure to cool you down on those hot summer days! Their menu includes Frozen Custard, Gelati (Italian Ice), Sundaes/Smoothies, Shakes & Floats, as well as several seasonal items including their famous Pumpkin Pie Ice Cream! You can order these delicious treats at one of their many shops or have them delivered right to your door with an online order.
Corporate Structure
Rita’s Franchise Company, LLC is a Delaware limited liability company formed in October, 2016. They maintain their principal business address at 1210 Northbrook Drive, Suite 310, Trevose, Pennsylvania 19053. From October, 2016 through January, 2017, Rita’s operated under the name RWIFC Acquisition, LLC. In January, 2017, Rita’s amended its name from RWIFC Acquisition, LLC to Rita’s Franchise Company, LLC.
Investment and Franchisee Fees
The total investment necessary to begin operation of a Rita’s franchised business is between $150,500 and $440,900. These figures includes between $18,300 to $65,400 that must be paid to the franchisor or its affiliate. The total investment necessary to begin operation of an Express Rita’s franchised business is between $100,500 and $324,400. These figures include between $8,000 to $33,900 that must be paid to the franchisor or its affiliate.

Earnings Transparency

7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Financial Performance of "Standard" Units

Average Revenue Per Unit

Compared vs. Frozen Desserts Industry

$247,836 / unit

Franchise Type: Standard

Average Revenue During 2020

$247,836
$145,869
Industry Low
$1,232,792
Industry High

Franchisee Attrition

10 /10
This franchise's rate of attrition in 2023 of 0.00% was Higher than the % in the Frozen Desserts industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year. It is a strong indicator of the strength of the underlying operating model

Management Team

# Name Position

Franchise Disclosure Documents

FDD Effective Date

Distribution of Rita's Ice-Custard-Happiness Franchisees

Rita's Ice-Custard-Happiness Franchise System Development in 2020

FAQ

How much investment do I need to start my own Rita's Ice-Custard-Happiness business?
Franchisees typically require at least $150,500 to $440,900 investment to get their Rita's Ice-Custard-Happiness business started
What are the initial franchise fees for Rita's Ice-Custard-Happiness?
We don’t know exactly how much the franchise fees are for Rita's Ice-Custard-Happiness, but we can tell you that other franchises in the Food & Beverage sector typically need to pay between $33,998 and $69,187 to the franchisor
How much money can I make with a Rita's Ice-Custard-Happiness franchise? What are the average revenues for a typical Rita's Ice-Custard-Happiness business?
We estimate that the average revenue of an individual Rita's Ice-Custard-Happiness unit is approximately $247,836. We based this on Item 19 in franchise disclosure document
How long do I need to commit to running a Rita's Ice-Custard-Happiness unit? What is my contractual commitment?
The standard length for an initial franchise contract is 10 years. Renewals are also generally 10 years

Accessibility

7 /10
The Franchisor's investment costs ranges from $214,518 to $542,768 which is Much Lower than the $264,571 to $570,575 average in the Frozen Desserts industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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