DDSI is the franchisor Of the franchise program that we describe in this Disclosure Document. Our principal business address is 8659 Commerce Drive, Easton Maryland 21601. Our telephone number is (4T0) 822-9001
DDSI was organized under Missouri law on May 23, 1969 under the name "International Drapery Fashions, Inc." OnDecember 22, 1971, we changed our name to"American Drapery CdnsultanfSj Inc," On March 15, 1978, we changed our name to Decorating Den Systems, Inc.
This Disclosure Document describes our unit franchise offering for the DDI business. This includes the right to market yOur business from a single location (the “Designated Location”) identified in your Franchise Agreement. Our businesses use the uniform DECORATING DEN INTERIORS System (the “System”), which is a business'format we have created and developed.
The Initial Franchise, Fee for a DDI franchise is $39,900 unless you qualify for and partieipate in one of our discounted programs that we describe belowt Yoii pay the initial Franchise Fee at the time you sign the Franchise. Agreement. Inxertain circumstances, as described in Item 10, we-may offer financing of a portion of the Initial Franchise Fee to qualified franchisees;.
We do riot offer direct or indirect finaricing; except as we describe below in this Item 10.
The FTC's Franchise Rule poTnits a franchisor to provide information about the actual or potential financial performance of its franchised or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosuredocument. Financial performance information that differs from that included in Item 19 may be given only if; (1) a franchisor provides the actual records of an existing outlet you are, ednsidering buying; or (2) a franchisor suppleitiehts the information provided in this Item 19, for example, by providing information about possible performance at a particular location or imder particular circumstances,