Franchimp
Franchise Market Update: Monthly Overview & Spotlight on Stretch Lab

Fitness & Wellness

Franchise Market Update: Monthly Overview & Spotlight on Stretch Lab

Franchimp Team

Franchimp Team

·5 min read

Monthly Overview

Welcome to this March’s franchise market update. We’re tracking 96 total franchises with continued activity across food & beverage, fitness, and service-based sectors. This month shows strong momentum in wellness-driven concepts and non-retail franchise models. We’re spotlighting StretchLab, a leading assisted stretching brand capitalizing on increasing consumer demand for mobility, recovery, and personalized fitness experiences.

Data Update Statistics

Franchise Activity This Month

  • New Franchise Additions10
  • Updated Franchise Records86
Total96

Updated Data

  • Email Addresses793
  • Phone Numbers13,361
  • New FDDs10
  • Total14,164

This Month's Franchise News

  • Continued activity across food & beverage franchises, with strong demand for QSR and dessert-focused brands reflecting ongoing consumer interest in accessible dining concepts.
  • Strong presence of fitness and wellness concepts, particularly boutique studios and training-based franchises, highlighting sustained growth in health-focused segments.
  • Ongoing expansion in home services and service-based franchises, reinforcing the resilience and scalability of non-retail business models.
  • Balanced mix of established franchise systems and emerging brands, providing broader visibility and diversification across the franchise landscape.

New Franchise Additions

This month we welcomed 10 new franchise brands across diverse industries.

Clothing Care & Alteration Services

1 new brand
Professional Services:
  • Alterations Express

Beauty related services

1 new brand
Health & Fitness:
  • bex+Co. Shared Workspace Salon

Laundry & Dry Cleaning Services

1 new brand
Retail:
  • Laundry Spot

Fitness Centers & Gyms

1 new brand
Health & Fitness:
  • Vibe House Pilates

Cafes & Coffee Shops

1 new brand
Food & Beverage:
  • Chai and Kathi Roll Lounge

Senior & Personal Care Services

1 new brand
Professional Services:
  • Solenvia

Hotels & Resorts

1 new brand
Lodging & Leisure:
  • BW Signature Collection

Children Entertainment

1 new brand
Entertainment & Recreation:
  • Cloudbound Park

Building & Construction

1 new brand
Home Services:
  • PowerLift

Coastal Swing Golf & Bar

1 new brand
Sports & Recreation:
  • CSG&B

Franchise Updates Summary

This month we processed 86 franchise updates across multiple sectors.

Industrial Products & Manufacturing

1 update
Professional Services:
  • SealMaster

Real Estate

2 updates
Professional Services:
  • NextHome
  • Regus

Healthcare Staffing & Home Care Services

1 update
Health & Fitness:
  • Assisting Hands Home Care

Education

2 updates
Education & Arts:
  • Arthur Murray Dance Studio
  • AR Workshop

Children Sports

1 update
Sports & Recreation:
  • Aqua-Tots Swim Schools

Fitness Centers & Gyms

8 updates
Health & Fitness:
  • Pure Barre
  • Club Pilates
  • Stretch Lab
  • Yoga Six
  • BFT
  • Alloy Personal Training
  • We Rock The Spectrum Kid's Gym
  • Tremble

Restaurants (Sit-Down)

5 updates
Food & Beverage:
  • Mellow Mushroom
  • Happy Joe's Pizza & Ice Cream Parlor
  • Elmer's Breakfast - Lunch - Dinner
  • Scramblers
  • Egg N' Joe Restaurant | Elmer's Kitchen

Quick Service Restaurants (QSR)

10 updates
Food & Beverage:
  • Frutta Bowls
  • Dairy Queen of Montana / North Dakota
  • Fatburger
  • Fazoli's
  • Johnny Rockets
  • Pretzelmaker
  • Vara Juice
  • Cluck Face
  • Hot Dog On A Stick
Health & Fitness:
  • Barry Bagels

QSR

5 updates
Food & Beverage:
  • Big Apple Bagels | My Favorite Muffin | Brewster Coffee | Sweet Duet Frozen Yogurt & Gourmet Muffins
  • Barberitos
  • A&W
  • Godfather's Pizza
  • STEAK ESCAPE SANDWICH GRILL

Frozen Desserts

3 updates
Food & Beverage:
  • Bahama Buck's Original Shaved Ice Company
  • Marble Slab Creamery
  • Rita's Ice-Custard-Happiness

Baked Goods

1 update
Food & Beverage:
  • Jack's Donuts

Beauty related services

5 updates
Health & Fitness:
  • Cost Cutters Family Hair Salon
  • Roosters Men's Grooming Center
  • SUPERCUTS
  • SMARTSTYLE
  • THE TEN SPOT

Physical Therapy & Rehabilitation

1 update
Health & Fitness:
  • FYZICAL (Area Representative)

Home Improvement & Remodeling

3 updates
Home Services:
  • iFoam
  • Bloomin' Blinds
  • BATH FITTER

Sports & Recreation

1 update
Sports & Recreation:
  • Golf VX

Senior Care & Healthcare Staffing Services

1 update
Professional Services:
  • A Place At Home

Adult Sports & Recreation

1 update
Sports & Recreation:
  • Another Nine

Hotels & Resorts

3 updates
Lodging & Leisure:
  • Best Western
  • SureStay Hotel by Best Western
  • BW Premier Collection

Arts & Crafts Studios

2 updates
Education & Arts:
  • Color Me Mine
  • Shot of Art

Specialty Retail

1 update
Retail:
  • Destination Athlete

Waste Management & Junk Removal

1 update
Home Services:
  • Dumpster Dudez

Beauty Related Services

1 update
Health & Fitness:
  • goGLOW

Cafes & Coffee Shops

3 updates
Food & Beverage:
  • Gong Cha
  • Te'Amo Boba Bar
Health & Fitness:
  • Peet's Coffee

Consulting Services

2 updates
Professional Services:
  • Happy Joe's (area director agreement)
  • Sculpture Hospitality

Property Maintenance & Handyman Services

1 update
Home Services:
  • HOMEstretch

Home Goods & Furnishings Retail

1 update
Sports & Recreation:
  • ProSource Wholesale

Personnel Services

2 updates
Professional Services:
  • SATELLITE TEAMS
Retail:
  • SNELLING STAFFING SERVICES

Food Retail (Grocery & Specialty Foods)

1 update
Food & Beverage:
  • Southern Steer Butcher

Convenience Stores

1 update
Retail:
  • Street Corner

Outdoor Living & Hardscaping

1 update
Home Services:
  • terrace up

Sports Performance Training Centers

1 update
Sports & Recreation:
  • Redline Athletics (Regional Developer)

Automotive

2 updates
Auto & Travel:
  • Rivali Paint Protection
  • Maaco

Medical Practices & Clinics

2 updates
Health & Fitness:
  • NuSpine Franchise Systems
  • American Family Care

Senior & Personal Care Services

1 update
Health & Fitness:
  • ONE YOU LOVE HOMECARE

Accounting & Bookkeeping Services

2 updates
Professional Services:
  • Ledgers (Area Representative)
  • Ledgers

Cleaning Services

1 update
Lodging & Leisure:
  • FRSTeam | Fabric Restoration Service Team

Maintenance & Repairs

3 updates
Home Services:
  • Linc Service
  • Furniture Medic
  • BOR Restoration

Publications

1 update
Professional Services:
  • Seniors Blue Book

Entertainment

1 update
Entertainment & Recreation:
  • Museum of Illusions

Wellness & Nutrition Services

1 update
Health & Fitness:
  • Degree Wellness

Franchise Spotlight: StretchLab

StretchLab is a boutique fitness franchise specializing in assisted stretching services designed to improve mobility, flexibility, and overall wellness through one-on-one and group sessions led by trained professionals. The brand operates within the fast-growing wellness and recovery segment, offering a differentiated service model focused on performance, injury prevention, and lifestyle health.

Company Profile

Founded
United States
Franchise Launched
2017
Concept
A membership-based assisted stretching studio offering personalized one-on-one and group sessions, focused on mobility, recovery, and performance enhancement within the growing wellness sector.
Service Model
Fitness & Wellness / Boutique Fitness Studio

What They Do:

StretchLab is a boutique fitness concept focused on assisted stretching, offering one-on-one and group sessions designed to improve flexibility, mobility, and overall physical performance. Services are delivered by trained “Flexologists” using a standardized system and specialized equipment to ensure consistency across locations. Studios typically operate in retail environments and cater to a broad audience, from everyday consumers to athletes seeking recovery and performance enhancement.

Why we like it:

StretchLab stands out within the fitness industry by focusing on the rapidly growing recovery and mobility segment rather than traditional workouts. Its service-based model supports recurring revenue, while its broad customer appeal—from general wellness consumers to athletes—drives consistent demand. Backed by Xponential Fitness, the brand benefits from established operational systems, national marketing support, and scalable multi-unit development opportunities. Its differentiated positioning within the wellness space makes it an attractive concept for franchisees seeking a modern, service-driven fitness investment.

Behind the numbers:

  • Recurring Membership Model: StretchLab’s model is built around recurring memberships for assisted stretching services, giving franchisees a more predictable revenue base than one-time visit concepts. The FDD notes studios offer approved services through membership and service-based revenue streams.
  • Scaled Franchise Growth: StretchLab had 485 total studios in operation at the end of 2024, all franchised, reflecting rapid unit expansion in recent years. The system grew from 430 to 485 total outlets in 2024.
  • Differentiated Wellness Positioning: StretchLab focuses on assisted stretching and mobility rather than traditional group workouts, positioning it within the growing recovery and wellness segment. The FDD describes studios as offering private and group stretching classes and related therapy services through trained Flexologists.

Performance Metrics

Unit Development

End of 2024 - All 485 operating studios were franchised as of December 31, 2024.

Total Units:
485
Company-Owned:
0
Franchised:
485

Revenue Performance

Avg. Annual Sales:
$556,263
Top Quartile:
$842,342

Investment Requirements

Total Investment Range:
$269,019 - $610,224
Initial Franchise Fee:
$65,000

Ongoing Fees

Royalties:
Required ongoing royalty fees
Marketing Fund:
Required ongoing marketing and advertising fees

Support Structure

StretchLab provides initial training for the franchise owner or operating principal and designated manager before opening. The system also includes the Flexologist Training Program for instructors, Learning Management System materials, hands-on and video-based instruction, and may provide 1–2 days of on-site grand opening assistance. Franchisees may also be required to attend up to five days of additional training each year.

StretchLab logo

Interested in a StretchLab franchise?

Get more information about ownership opportunities.