6/10

Franchimp Summary Rating

7 /10
Earnings Transparency
4 /10
Investment Accessibility
Higher than 61% of peers

Franchise Summary

Description
A WILD BIRDS UNLIMITED franchisee operates a retail store ("Store") that sells birdfeeders, birdseed and nature-related gifts.
Company Background
Wild Birds Unlimited, Inc. is a privately held company headquartered in Twinsburg, Ohio. The Wild Bird Feeding Company has been in business for over 50 years and serves bird enthusiasts across the United States with its retail stores, catalogs and website. We are dedicated to providing quality feeders, food and other products that will help our customers enjoy birds in their backyards all year long.
Franchise Opportunity
In the US, there are more than 400 million birds. Most of them live in urban areas and need food to survive. Wild Birds Unlimited(R) is a leading retailer of bird-related products that helps people attract and feed wild birds year round. Our mission is to help our customers enjoy their relationship with nature by providing high quality products, expert advice and exceptional service at affordable prices. We have been helping our customers create beautiful backyard habitats for over 40 years! The WBU Store has everything you need for your yard including birdfeeders, birdseed & suet; trees & shrubs; garden decor; books on gardening & wildlife; gifts for kids (and adults); plus all kinds of great accessories -- from binoculars to gloves! Come visit us today!
Corporate Structure
WILD BIRDS UNLIMITED was incorporated in Indiana on June 8, 1983. Our principal place of business is 11711 N. College Avenue, Suite 146, Carmel, Indiana 46032.

Earnings Transparency

7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Financial Performance of "Standard" Units

Average Revenue Per Unit

Compared vs. Pet-Related Products/Services Industry

$678,516 / unit

Franchise Type: Standard

Average Revenue During 2020

$678,516
$304,594
Industry Low
$1,773,817
Industry High
Show All Years +

Franchise Types Available

# Type Investment Fees

Employee Contact Database

# Name Position Phone Number Email Address

Distribution of Wild Birds Unlimited Franchisees

Wild Birds Unlimited Franchise System Development in 2020

FAQ

How much investment do I need to start my own Wild Birds Unlimited business?
Franchisees typically require at least $224 to $379 investment to get their Wild Birds Unlimited business started
What are the initial franchise fees for Wild Birds Unlimited?
Franchisees typically need to pay at least $48 in fees directly to Wild Birds Unlimited in order to earn the right to launch their business
How much money can I make with a Wild Birds Unlimited franchise? What are the average revenues for a typical Wild Birds Unlimited business?
We estimate that the average revenue of an individual Wild Birds Unlimited unit is approximately $678,516. We based this on Item 19 in franchise disclosure document
How long do I need to commit to running a Wild Birds Unlimited unit? What is my contractual commitment?
Wild Birds Unlimited franchisees are typically required to sign up to a 10 year contract initially. The renewal length is 5 years. You can of course exit early but don’t expect to get any refund!

Accessibility

4 /10
The Franchisor's investment costs ranges from $224,273 to $379,309 which is Much Higher than the $0 to $0 average in the Pet-Related Products/Services industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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