Mister Softee

Mister Softee Franchise, L.L.C., is a company that franchises the right to distribute soft-serve ice cream and other frozen confections to the general public within a defined territory from a vehicle built to Mister Softee's specifications. This allows for more efficient operations, thereby reducing costs associated with renting or leasing space in various locations throughout its territory.

Mister Softee is the leading soft-serve ice cream and frozen dessert franchise in the United States. However, Mister Softee's market share is being threatened by a new generation of mobile ice cream trucks that are capitalizing on Mister Softee's lack of online presence. Mister Softee must embrace technology in order to remain competitive in the industry. A revamped website and social media strategy are essential components of this plan.

Mister Softee is a New Jersey Limited Liability Company formed on March 2, 2000. It does business only under its corporate name. Mister Softee's principal business address is 901 E. Clements Bridge Road, Runnemede, New Jersey 08078. Its agents for service of process are reflected on Exhibit 2 of this Franchise Disclosure Document. Mister Softee has been offering this type of franchise since March 2000. It has never operated the type of business that you will operate and has never offered franchises in any other line of business. As described in Item 20 of this Franchise Disclosure Document, as of December 31, 2022, there were 591 franchised trucks in operation in 19 states. Mister Softee's affiliate, Mister Softee, Inc. ('MSI'), is a New Jersey corporation with a principal business address at 901 E. Clements Bridge Road, Runnemede, New Jersey 08078. From 1956 through March 2000, MSI licensed to qualified dealers the right to distribute soft-serve ice cream under the 'Mister Softee' name within defined territories throughout the United States. MSI no longer offers or grants 'Mister Softee' licenses. MSI has never offered franchises in other lines of business. Mister Softee has assumed the obligations of MSI under the outstanding license and franchise agreements, and all renewals will be through Mister Softee.