8/10

Franchimp Summary Rating

7 /10
Earnings Transparency
8 /10
Investment Accessibility
Lower than 29% of peers

Franchise Summary

Description
Wise Coatings is a franchise that specializes in high-quality coating solutions for residential and commercial properties, offering a wide range of durable and aesthetically pleasing products. The franchise supports its franchisees with comprehensive training and marketing assistance while emphasizing eco-friendly practices and innovation to meet the diverse needs of its customers.
Corporate Structure
We are a limited liability company organized in Oregon on April 13, 2021 and we offer WISE COATINGS franchises. Our principal business address is 29241 SE Kerslake Road, Troutdale, Oregon 97060. We do business under our corporate name and our trade name WISE COATINGS. Our agents for service of process are listed in Exhibit B to this disclosure document. We have no parent. Our affiliate, Wise Coatings, LLC (“WC”), an Oregon limited liability company, was formed on October 29, 2020. WC currently operates a floor coatings services company similar to the business franchised under this disclosure document in Portland, Oregon under the WISE COATINGS marks. WC shares our principal business address and has never offered franchises in any line of business. Our affiliate, PolyWise LLC (“PolyWise”) was formed on April 13, 2021 and sells certain equipment, supplies, materials, and tools to the System. PolyWise shares our principal business address. PolyWise has never offered franchises in any line of business.

Earnings Transparency

7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry

Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet

Financial Performance of "Standard" Units

Average Revenue Per Unit

Compared vs. Home Improvement & Remodeling Industry

$860,629 / unit

Franchise Type: Standard

Average Revenue During 2021

$860,629
$860,629
Industry Low
$4,046,789
Industry High

Average Gross Profit Per Unit

Compared vs. Home Improvement & Remodeling Industry

$361,780 / unit

Franchise Type: Standard

Average Gross Profit During 2021

$361,780
$361,780
Industry Low
$780,384
Industry High

Franchise Types Available

# Type Investment Fees

Employee Contact Database

# Name Position Phone Number Email Address

Wise Coatings Franchise System Development in 2022

FAQ

How much investment do I need to start my own Wise Coatings business?
Franchisees typically require at least $114 to $133 investment to get their Wise Coatings business started
What are the initial franchise fees for Wise Coatings?
Franchisees typically need to pay at least $92 in fees directly to Wise Coatings in order to earn the right to launch their business
How much money can I make with a Wise Coatings franchise? What are the average revenues for a typical Wise Coatings business?
We haven’t done the math on how much revenue a typical Wise Coatings brings in each year. We estimate that other franchisees in the Home Services industry generate $860,629 revenue, so we would expect Wise Coatings to generate a similar amount
How long do I need to commit to running a Wise Coatings unit? What is my contractual commitment?
The standard length for an initial franchise contract is 10 years. Renewals are also generally 10 years

Accessibility

8 /10
The Franchisor's investment costs ranges from $114,550 to $133,650 which is Much Lower than the $0 to $0 average in the Home Improvement & Remodeling industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc

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