Ace Hardware Painting Services is operated by Ace Painting Franchising, LLC, based in Lakewood, Colorado. The brand has offered franchises since November 2022 and provides indoor and outdoor painting services and sales, including painting, staining and other painting services, to residential and commercial customers.
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Ace Hardware Painting Services provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Support and training assistance provided by the franchisor to Ace Hardware Painting Services franchisees, as described in Item 11 of the FDD.
Designation of protected Territory; access to business operations software, prospective customer Internet site, e-mail account, and Intranet site; specifications for initial and replacement equipment, inventory and supplies and a list of approved suppliers; pre-opening and opening activities including a startup task list and field support team assistance; access to a proprietary project management start-up onboarding program including insurance resources and approved supplier information; one copy of the confidential Operations Manual; and a required 40 to 55 hour initial training program within 90 days of signing the Franchise Agreement for up to four people.
Approximately 36 to 46 hours of on-site training within the first 90 days of operation; research into new products, services and methods with information sharing; availability via phone, text and e-mail for operational questions; regular communications on best practices via calls, webinars, video conferences, e-mail, and internal blogs; annual conferences on sales, products, accounting, inventory control, performance standards, advertising and merchandising; additional training programs at the franchisor's discretion; marketing programs, advertising designs, campaigns and camera-ready artwork; local market research and pricing guidance; access to business operations software, e-mail, Internet site, Intranet site, and approved social media accounts; a list of approved third-party call center service companies; assistance with initial marketing campaign; and permission to use the Marks and the Ace Hardware Painting Services System.
Franchisees must spend between $7,500 and $9,000 on initial marketing activities, plus Minimum Individual Marketing Expenditures of $15,000 in Year 1, $24,000 in Year 2, and $30,000 thereafter. A National Brand Fund is funded by a 2% National Brand Fee on Gross Revenues, used for media placement, website development, point of sale advertising, photo/video shoots, professional fees, and administration. Local Advertising Groups may also be required.
Franchisees must use the franchisor's business operations software, e-mail account, Internet site, and Intranet site, paying a Software and Internet Fee of $640 per month. Minimum computer specifications include a PC running Windows 11 or higher, high-speed Internet, Microsoft Office suite, and QuickBooks online. A smart phone or tablet meeting specifications is also required. Estimated cost of required computer hardware, software and office equipment ranges from $2,500 to $5,500.
Onboarding study program of approximately four to six weeks covering business establishment, vendor and office setup, finance/banking/credit, hiring and HR, accounting and insurance, marketing and networking, software and technology, and market research (149-182 total hours). Initial business training program lasts approximately five business days (13-20 classroom hours and 21-27 on-the-job hours) conducted in the Denver, Colorado metropolitan area or virtually, covering orientation, brand history, franchisor/franchisee relations, start-up operations, customer service, hiring, technology, accounting, advertising, and corporate communications. On-site training lasts three to four business days (35-41 hours) at the franchisee's Business Location covering similar operational topics.