Home Instead Senior Care
Home Instead Inc.
Company Information
13323 California Street, Omaha, Nebraska 68154
Home Instead, Inc. is a corporation formed in the State of Nebraska on May 4, 1994. Their principal place of business is 13323 California Street, Omaha, Nebraska 68154.
Home Instead franchises the operation of a business providing home care services for seniors such as companionship, personal, and specialized services, including hospice and Alzheimer’s care for seniors (the “Franchised Business”) utilizing our unique and distinctive formats, systems, standards and procedures (the “System”) and identified by certain trademarks, domain names, service marks and other commercial symbols (the “Licensed Marks”). Home Instead is entering into master franchise/license agreements in selected foreign markets only. Currently we have master franchise agreements in Australia, Austria, China, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, Quebec, Switzerland, and the United Kingdom. We also have franchise agreements with individual franchisees in Canada. A Home Instead Senior Care Franchised Business provides an effective solution for seniors who prefer to remain at the home of their choice where their quality of life can be enhanced without the stress and hardships of interrupted routines and daily habits. The Home Instead Senior Care System utilizes a care concept comprised of a certain number of integral parts, all of which are necessary for a successful operation, and which are fully described in our confidential Operations Manual. A Home Instead Senior Care franchisee employs individuals who are trained to provide professional and reliable services to customers (each a “CAREGiverSM”). The services franchisees may offer to customers are specifically designated by Home Instead and may change at our discretion from time to time.
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
2/10
Summary of potential earnings
$2,229,480 / unit
Average Revenue During 2021Health & Fitness
Franchise System Development
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Distribution of Home Instead Senior Care Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $25,000 Maximum: $59,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $44,286 Maximum: $130,910
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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