Qdoba Mexican Eats is operated by Qdoba Franchisor LLC, based in 350 Camino De La Reina, Suite 400. The brand operates under the names Qdoba, Qdoba Mexican Eats, and Qdoba Mexican Grill. It offers fast-casual Mexican food, including items such as burritos, tacos, quesadillas, and bowls prepared with customizable ingredients.
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Qdoba Mexican Eats provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Qdoba provides pre-opening and ongoing assistance including site selection, design and construction support, initial and ongoing training, technical setup, manuals, and continuing operational support as described in Item 11 of the FDD.
Qdoba's only obligation regarding site selection is to accept or refuse a proposed site. Franchisees must submit a Real Estate Committee Submittal Package along with supporting materials. Qdoba uses good faith efforts to accept or reject a site within 30 days, and considers factors like location, population, traffic patterns, parking, and building characteristics.
Qdoba must approve the concept plan and provides prototype plans and design resources. Qdoba also approves or disapproves final construction plans before permitting. Franchisees must ensure the premises conform to local codes and Qdoba's design and décor standards.
Qdoba provides an initial training program for the Designated Operator, General Manager, and two additional leaders/managers before the restaurant opens. The DO program is approximately 7 weeks (315 hours), and the General Manager program is approximately 6 weeks (270 hours), mostly conducted in-restaurant at certified training locations.
Qdoba provides technical consultation, vendor coordination, configuration services, and project management support to assist with readiness of required systems before opening.
Qdoba provides a list of required items and specifications for equipment, signage, fixtures, operating inventory, and supplies, but does not provide other assistance in procuring them.
Qdoba provides on-site pre-opening and opening assistance for the first two restaurants a franchisee opens, subject to availability of Company personnel.
Qdoba provides a copy of its confidential operating manuals, made available through the Qdoba Training System, totaling 466 pages.
Qdoba provides ongoing management and operating advice, sample accounting materials, periodic inspections, ongoing training requirements, and updated standards and supplier lists throughout the term of the franchise.
Qdoba maintains a Marketing Fund funded by franchisee contributions (4.5% of Gross Sales for traditional restaurants, 1.75% for License Agreement restaurants, with the ability to increase up to 6%). Funds are used for national marketing, production, media placement, agency fees, and administrative expenses.
Franchisees at traditional sites must spend $10,000 to $25,000 on grand opening advertising, and are encouraged (but not required) to spend on ongoing local advertising.
Franchisees must use Qdoba-specified computer systems, including POS software and hardware, Kitchen Display System hardware, Back Office Software, Digital Menu Board hardware/software, remote access software, polling software, standardized network, antivirus software, and web-based training devices. Estimated POS system cost is $24,000-$35,000, with average annual maintenance costs under $17,000 per restaurant.
Training program includes Team Member/Shift Lead training (9 hours classroom, 112 hours on-the-job) and Manager in Training program (9 hours classroom, 270 hours on-the-job, 315 hours for DO). Training is proficiency-based and conducted primarily at certified training restaurants. The program is directed by Kyle Moses, VP of Operations Services.