FocalPoint Coaching is operated by FocalPoint Coaching, Inc., based in 2831 St. Rose Parkway, Suite 234, and has offered franchises since August 2011. The brand provides business coaching and consulting services, working with business owners and executives to improve sales, leadership, and management performance within their organizations.
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FocalPoint Coaching provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Support and training provided by FocalPoint Coaching, Inc. under Item 11, including pre-opening assistance, ongoing operational guidance, advertising fund management, computer system requirements, and initial and ongoing training programs.
Designation of Territory; guidance on Office location (residential or non-residential) meeting site criteria; prescribed lease provisions; mandatory/suggested specifications and layouts for non-residential Offices; identification of Operating Assets, Proprietary Products, equipment, and suppliers; digital access to the Operations Manual (approx. 206 pages); commencement of training for franchisee, Business Manager, Associates, and approved non-coaching personnel.
Advice on Franchised Business operations based on reports/inspections; guidance on standards, purchasing, advertising/marketing materials, employee training, and administrative procedures via Operations Manual, bulletins, electronic media, phone, or in-person; continued digital access to Operations Manual; issuance and modification of System Standards; establishment of pricing requirements to the extent allowed by law; periodic inspections of the Office; use of confidential information and Marks; periodic refresher training courses.
Franchisee must pay a $3,600 Initial Marketing Fee in a lump sum upon signing the Franchise Agreement, plus an additional fee for each Associate retained or hired, contributing to direct marketing costs for the Franchised Business.
A formal Advertising and Development Fund is maintained for advertising, marketing, and public relations. Franchisees contribute up to $150/month plus $150/month per Associate. Fund is used for creative materials, media placement, and marketing programs; not for general operating expenses. In FY2025, 30% was spent on media placement, 55% on production expenses, and 15% on administrative expenses.
No minimum required spend on local advertising, but all materials must follow franchisor guidelines and be submitted for approval (deemed approved if no response within 30 days). Franchisees may not maintain independent websites referencing the Marks.
Franchisees must obtain a Computer System meeting franchisor specifications, estimated to cost $500–$5,000. Must license CRM system (currently HubSpot) with a $1,250 setup fee and $75/month per person ongoing license fee. Franchisor reserves rights to change Computer System requirements and remotely access system with notice.
Estimated 15 to 30 days after signing the Franchise Agreement before opening. Franchisee must notify franchisor at least 30 days before proposed opening date and meet several conditions including completion of 'Prepare' training module, payment of fees, and insurance certification. Must open within 60 days after Effective Date.
For first-time franchisees, approximately 44-56 hours of training (Prepare, Position, Practice, Fast Track & Ideal Client modules) provided online or in-person, primarily online. Initial training fee is $17,950. Training conducted by Margaret Maclay and other qualified staff. Additional Associate/non-coaching personnel training fees apply ($17,950 for associates/business managers, $5,000 for non-coaching personnel).
Periodic training courses required for franchisee, Business Manager, and employees. Annual national and regional meetings may be required (max 5 days in-person per year). Additional training for Associates/non-coaching employees may be charged up to $1,000 per person per day.