Gong Cha is operated by Gong Cha USA Franchising, LLC, based in 200 Clarendon St., Suite #5600, and is a subsidiary of Gong cha Americas, Inc. The brand originated in Taiwan in 2006 and offers bubble tea and other specialty tea and beverage products through its retail locations.
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Gong Cha provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
From Item 11: Franchisor's Assistance, Advertising, Computer Systems, and Training. Includes pre-opening assistance, post-opening assistance, initial and ongoing training programs, site selection support, advertising/marketing fund management, and technology system requirements.
Provide a search area for site location, general site selection guidelines and review of proposed sites, lease review for compliance, sample store layout and décor specifications, optional website listing, Initial Training Program, on-site opening support for first store, Grand Opening Advertising Program assistance, loan of confidential operations manuals (151 pages as of issuance date), list of approved suppliers, sale of initial supplies and inventory, and development rights under an ADA.
Periodic advice on marketing, management and operations; additional optional/required training; maintenance and administration of Brand Marketing Fund and Cooperative Ad Funds; optional website page maintenance; approved supplier lists; sale of equipment/supplies/inventory; pricing and promotional programs; and development incentives under ADA.
5-day initial training program (36 hours classroom, 55 hours on-the-job) covering product knowledge, kitchen and bar procedures, equipment operation, POS training, marketing, and closing/opening procedures. Training fee is $2,000 per person beyond first 3 attendees. Overseen by Senior Manager of Training and Ops Services and a Certified Tea Sommelier.
5 days of support by a company representative (2 days before opening, opening day, and 2 days after). Additional assistance available at franchisee's expense (per diem and out-of-pocket costs).
Brand Marketing Fund funded by weekly Brand Marketing Fee of 1% of Net Sales (may increase to 2%); Cooperative Ad Fund with Regional Marketing Fee up to 2% of Net Sales; local advertising spend up to 2% of Net Sales; Grand Opening Advertising Program requiring minimum $5,000 spend within 90 days of opening.
Required technology system includes point-of-sale system, ordering kiosks, applications for online ordering and loyalty management, personal computer, phone system, music system, Wi-Fi system, and security system. Estimated upfront cost up to $3,472 plus SaaS fees up to $328/month or leasing at up to $84.89/month over 48 months, with $250 installation fee.