The Good Feet Store is operated by Good Feet Worldwide, LLC, based in 12636 High Bluff Drive, Suite 200. The company franchises retail stores that sell arch support products, including insoles and related foot support items. These products are not sold or represented as medical devices, and store operators must follow specific guidelines regarding sales to individuals with certain medical conditions.
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The Good Feet Store provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Item 11 outlines the assistance, advertising, computer systems, and training the franchisor and its affiliates provide before and during operation of a Good Feet Store.
Grants the franchise and identifies the Territory; approves the Store lease; sells initial inventory of Products; provides the Initial Brand Standard Training Program; gives specifications for building, equipment, furnishings, decor, layout, and signs; makes the Manual available; consults on grand-opening advertising; and, for ADA signees, designates store development locations and provides real estate and site-selection services.
Licenses advertising and promotional materials; provides additional brand standard training programs; issues and modifies standards, specifications, and the Manual; inspects the Store; offers consultation and guidance; permits use of Confidential Information and Marks; continues selling Products; may form a Franchisee Advisory Council; establishes Franchise System Websites; regulates resale pricing; and maintains an Advertising Fund.
Franchisor administers an Advertising Fund funded by franchisee contributions of up to 3% of monthly Gross Sales (currently $1,975/month or 3%, whichever is less), used for media advertising, website development, market research, and related marketing activities.
Franchisees in a DMA with at least two Good Feet Stores must participate in an Area Cooperative, contributing monthly the greater of $10,000 or 20% of monthly Gross Sales in the DMA.
Initial Brand Standard Training Program consists of 5 business days of classroom training and 2 days of on-the-job training, conducted at the franchisor's San Diego, California offices, covering topics such as foot anatomy, product line, sales techniques, fitting process, customer service standards, business systems, marketing, and store management. First two attendees trained at no charge; $750 for each additional attendee.
Franchisees must acquire required hardware, software, POS and CRM systems (e.g., Erply POS, Salesforce CRM) at an estimated cost of $12,000 to $16,000, plus a monthly technology services fee of $700.