Home Instead Senior Care is operated by Home Instead, Inc., based in 13323 California Street. The brand franchises home care businesses for seniors, offering companionship, personal care, and specialized services such as hospice and Alzheimer's care, delivered by trained employees called CAREGivers. Home Instead operates through franchise and master franchise agreements in the United States and several international markets, including Canada, Australia, Germany, Japan, and the United Kingdom.
Veterans Discount
In-House Financing
Absentee Ownership
Franchise Term
Renewal Term
Total Units
Franchisee Owned
Franchisor Owned
Home Instead Senior Care provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Home Instead provides pre-opening and post-opening assistance, an Operations Manual, computer and software systems, a marketing Fund, and a franchise training program as described in Item 11.
Designating the Protected Area, providing demographic data, providing input on office location, providing a pre-opening checklist and assistance, working through Franchise Standards, furnishing initial inventory of imprinted materials, and providing franchise training for up to 2 people.
Specialized support for the first 10 weeks, ongoing support, test marketing of new products/services, national and other meetings, advertising/marketing/public relations activities, operational assistance, access to the online Operations Manual, maintenance of digital presence, and optional programs such as CST Program, Click-to-Chat, and local marketing program.
Online confidential manual with sections: Introduction (3 pages), Brand (35 pages), Business Operations (28 pages), Care Pros & Key Players (28 pages), Client (31 pages), Quality (5 pages); total 130 pages.
Franchisees must purchase a laptop or desktop computer (~$2,000) and use required software including WellSky or the Honor Care Platform, plus Required Systems such as Activated Insights, Canva, ApplicantStack, Microsoft Office365, Ping, Invoca, SalesForce, Zeewise, and Yext. A monthly Technology Fee of $500 applies.
Franchisor maintains a marketing Fund funded by franchisee contributions of up to 2% of monthly Gross Sales, used for national, regional, and local advertising, marketing materials, market research, and related administrative costs.
Franchisees are not currently required to spend a percentage of Gross Sales on local advertising but must meet advertising standards; an optional local marketing program is available for an additional fee.
Franchise training program conducted in Omaha, Nebraska (or another designated location), covering Operations (5/5 hours), Care Pros and Key Players (8/8 hours), Sales and Business Growth (8/4 hours), and General Manager training (4/2 hours), totaling 25 hours instructor-led and 19 hours assignments/web-based/on-the-job training. Offered up to 3 times per year.