Planet Fitness is operated by Planet Fitness Franchising LLC, based in 4 Liberty Lane West, Floor 2. The brand offers fitness training facilities equipped with exercise machines and free weights, along with fitness training services, tanning services, and related merchandise. Franchised locations typically operate on a 24-hour, 7-day-a-week basis, providing members access to standardized equipment, layouts, and services under the Planet Fitness system.
Veterans Discount
In-House Financing
Absentee Ownership
Franchise Term
Renewal Term
Total Units
Franchisee Owned
Franchisor Owned
Planet Fitness provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Item 11 describes the assistance, advertising, computer systems and training the Franchisor provides to Planet Fitness franchisees, including pre-opening and ongoing assistance, site selection, advertising funds (LAF and NAF), computer/POS system requirements, and initial and ongoing training programs.
Before opening, the Franchisor will instruct franchisees in Methods of Operations, accept the choice of location, review lease provisions, provide specifications and layouts, provide an initial training program, provide lists of start-up inventory/equipment/supplies, approve pre-sale and grand opening marketing plans, and loan the confidential Operations Manual.
During operation, the Franchisor provides refresher training, general operating guidance, Internet/telephone consultation, wholesaling and manufacturing services for products/equipment, ongoing marketing programs, meetings/seminars/conventions, research and development, and additional guidance upon request (for a per diem fee).
Franchisees select their own site, subject to Franchisor's standard site selection criteria and acceptance. The Franchisor reviews factors like location, demographics, traffic patterns, and competition. Estimated time from signing Franchise Agreement to opening is 8 to 18 months.
Franchisor has no obligation to conduct advertising directly, but administers Local Advertising Funds (LAF) and a National Advertising Fund (NAF). Franchisees must spend on local advertising (at least $60,000 or 7% of cumulative Monthly EFT annually, varying by quarter) and contribute up to 3% of EFT Dues Draft to NAF.
NAF creates and develops marketing, advertising, and related programs including digital and traditional media. In fiscal year 2025, NAF funds were spent 20% on production, 59% on media placement, 7% on administrative expenses, and 14% on other expenses.
Franchisees must use a Point of Sale (POS) System compatible with the Franchisor's computer system, purchased from designated suppliers. Costs include POS System Kits ($1,000-$7,000), monthly software support fees (~$199/club), and security services ($50-$100/month). Estimated annual transaction costs range from $11,000 to $56,000 per location.
Initial training program includes Owner Orientation and Pre-Sale and Operations Training, totaling 58 hours of classroom training and 160 hours of on-the-job training, conducted at Franchisor headquarters in Hampton, NH and a selected PLANET FITNESS business. Additional workshops include Leadership Orientation (14 hours) and Planet Fitness University e-Learning Platform (8 hours). Training must be completed within 90 days after signing the Franchise Agreement and before opening.
The Franchisor provides a copy of or online access to the Operations Manual, which as of the Disclosure Document's issuance contains 117 pages, describing Methods of Operations and supplemented by bulletins, e-mails, newsletters, and other electronic media.