The UPS Store (Non Traditional) is operated by The UPS Store, Inc. This area franchise opportunity grants franchisees the right to market The UPS Store concept and provide support to individual The UPS Store shipping, packaging, business, and communication retail service centers within an assigned territory. Franchisees must own and operate at least one individual Center within their Territory and maintain a franchise sales office to support these operations.
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The UPS Store (Non Traditional) provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Item 11 describes the assistance, advertising, computer systems, and training the franchisor provides, including pre-opening and post-opening obligations, a multi-phased New Franchisee Training Program, computer hardware/software requirements, and national/local advertising fund structures.
Includes site review and acceptance, Laser Lite Center design provision, coordination of construction through a Center Development Coordinator, electronic access to confidential Manuals via The UPS Store Hub, licensing of Proprietary Software, development of an Initial Marketing Plan, and the Pre-Opening New Franchisee Training Program.
A multi-phased program including an introductory Web-based training (WBT), In Store Experience (ISE) Parts I and II (5 days each at a Certified Training Center), the University Business Course (UBC, 5 days at a regional training location or virtual), and Print Services Training (3 days). Total training hours: 53.5 classroom, 105.5 in-center on-the-job, and 38 web-based (197 total hours) covering Financial Management, Sales & Customer Experience, POS Systems, Marketing, Mailbox Services, USPS & Mailbox Services, UPS Shipping Services, Packaging, Print Services, Commerce Ready Services, Freight Services, and Other topics.
The designated Primary Operator must attend and complete a Financial Management Training Program through an approved vendor no later than 6 months after the Franchise Agreement's effective date, at franchisee expense.
Includes providing computer systems/software and periodic upgrades for a license fee, continuing consultation and advice by phone or electronic means, periodic supplemental/refresher training programs, and development of local/regional advertising and promotional materials.
All first-time Multiple Center Owners must attend and complete the Multiple Center Owner Workshop (MCOW), a 4-day program held virtually or at a regional training location, between 1 and 6 months after acquiring a second or subsequent Center.
Franchisees must purchase POS System hardware, Back Office machines, and license proprietary software (Counter Manifest System, POS, Corporate Accounts Management System, Unified Package Management, and a corporate discounts system) for a One-Time Per-Franchise Proprietary Software License Fee of $4,750 (reduced for multiple units) and an Annual Technology Development and Support Fee of $2,868 (or $2,748 for multi-unit/Access Model). Franchisor may remotely access POS and other systems for data retrieval.
Franchisees contribute to the NAF, which the franchisor controls for creation, production, and placement of advertising and marketing materials. A Marketing Advisory Council (MAC) of area franchisees, franchisees, and franchisor representatives serves in an advisory capacity. In 2025, NAF contributions were used 67% for media placement, 12% for production, 11% for administrative expenses, and 10% for other uses.
Franchisor collects a Marketing Fee of 1% of STR used for public relations, R&D, promotional programs, marketing research, and franchise sales promotion.
Franchisees automatically become members of a DMA Advertising Collaborative based on Nielsen Designated Market Areas, funded by monthly dues, providing input on regional advertising, public relations, and marketing programs. Collaboratives of 15 or fewer Centers may become 'self-managed.'
Franchisor provides each Center a website and manages online directory listings (e.g., Google, Bing, Yelp); franchisees may not create their own websites or directory listings for their franchise.
Typical time between signing the Franchise Agreement and opening is 120 to 300 days, depending on design approvals, equipment procurement, financing, permits, and other factors.