Tropical Smoothie Cafe is operated by Tropical Smoothie Café, LLC, based in 1117 Perimeter Center West Suite W200. The brand operates cafes offering smoothies made with fresh fruit and vegetables, along with sandwiches, wraps, and other food items for guests seeking a quick, casual dining option.
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Tropical Smoothie Cafe provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Item 11 details the assistance and training provided by the franchisor before and during operation of the Franchised Business, including pre-opening obligations, continuing obligations, advertising programs, computer/POS systems, and the training program.
Designation of a Designated Area for site selection; review and advice on potential locations; review, acceptance or rejection of sites within 30 days; review and acceptance/rejection of lease; provision of mandatory and suggested specifications and layouts; provision of lists of approved suppliers; review of pre-opening business plan upon request; initial training program for first restaurant; on-site opening assistance of at least 5 days (for first restaurant); and loan/access to operating Manuals.
General advisory assistance and field support; individual/group advice and consultation; recommended and required pricing; recommended procedures/tools for administration, bookkeeping, accounting, and inventory control; updates to Manuals; periodic quality control reviews; management of the NMF Account and advertising/marketing programs; maintenance of the Tropical Smoothie Cafe website; and provision of/access to approved supplier lists.
Requires approval of all promotional/marketing materials; mandatory Grand Opening Marketing Program ($10,000 minimum for first restaurant, $5,000 minimum for subsequent restaurants); National Marketing Fee of 5-6% of Gross Sales (currently 5%) placed into an NMF Account used for marketing, promotions, and related costs; possible local advertising cooperative participation; digital advertising and social media policies; and a marketing committee (advisory only) under the Tropical Franchisee Council.
Initial training includes approximately 7.5 hours of virtual classroom training covering Brand Overview, Marketing, Supply Chain, Trademarks/Insurance/Lease Submission, Operations and Training, Technology, and HR 101, followed by Phase 2 in-cafe training of 2-3 weeks (200 hours total) at an existing Tropical Smoothie Cafe Restaurant. Training is overseen by Patricia Walker (Director of Operations, Menu, and Training), Malissa Amos (Director of Cafe Opening and Training Support), and Renay Winston (HR Consultant). In-person classroom training is anticipated to begin in 2027 at the Atlanta Support Center.
Franchisees must lease/purchase/maintain a Computer System including POS System (hardware-as-a-service and software-as-a-service), BOH system, managed firewall/internet, and various related technology. Monthly subscription fees apply for POS ($487.91 standard/$671.32 drive-thru), EMV devices ($30/month plus $2/month encryption fee per terminal), merchant ID fees ($13/month per ID), managed firewall ($315/month), loyalty/digital marketing program ($75/month), digital ordering ($54/month), and MetiRi financial reporting software ($8/month, currently not collected).