Wing-Stop is operated by Wingstop Restaurants Inc., based in 2801 North Central Expressway. The company operates restaurants specializing in cooked-to-order chicken wings served with a variety of signature flavors and sauces, alongside sides such as fries and dips. Wingstop has offered franchises for its restaurant concept since May 1997.
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Wing-Stop provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Support and training information from Item 11 covering site selection, pre-opening assistance, training program, operational assistance, advertising assistance, and computer systems/technology requirements.
During the Development Agreement's option period, Wingstop or its designee gives general guidelines for choosing a site, provides information about typical Restaurant lay-out, utility requirements, and signs, evaluates and critiques written site proposals, and reviews the final draft of the Restaurant's lease.
Between signing a Franchise Agreement and opening, Wingstop provides a build-out and equipment list, approved supplier and inventory lists, requires Sanitation Certification, loans access to the electronic Operations Manual (approximately 556 pages), and provides initial training at a designated training facility in Dallas, Texas.
The training program lasts approximately 3 weeks (22 consecutive days) and totals 17.25 hours of online training, 23 hours of classroom training, and 134.5 hours of on-the-job training, covering topics such as Wingstop Culture, Operations Manual, Food Preparation and Storage, Food Safety & HACCP, Specific Position Training, Uniform Standards & Hygiene, Cleaning/Sanitation/Maintenance, Marketing, Communications & POS Systems, Hospitality, Research & Development, Security, and New Restaurant Opening. Training is conducted at Wingstop's training facility in Dallas, Texas, and at training restaurants in the Dallas-Fort Worth area and seven regional training restaurants.
For a franchisee's first Restaurant, 2 Opening Restaurant Trainers go to the Restaurant for up to 14 days to help train supervisory staff on the Wingstop system. For second or later Restaurants, a Regional Trainer and/or Opening Restaurant Trainer may be sent as needed.
After opening, Wingstop helps plan local opening publicity, makes staff accessible for consultation, arranges distribution of proprietary sauces and seasonings, provides access to Operations Manual updates, invites franchisees to conventions and seminars, allows purchasing through designated distribution networks, and maintains a Restaurant locator page on the website.
The Franchise Agreement contemplates system-wide advertising through the Ad Fund, interactive and social media advertising, local advertising, and cooperative advertising. The Ad Fund contribution rate is currently 5.5% of Gross Sales, adjustable between 5% and 5.5%. A Franchise Advisory Council composed of 12 elected franchisee members consults on advertising themes and operational matters.
Franchisees must install an electronic information system including Point-of-Sale (NCR VOYIX Aloha POS), kitchen management system (PerfectCo), managed network solution (Comcast), camera systems, and telephony equipment per Wingstop specifications. Initial POS-Related Hardware and Software costs approximately $28,000 to $40,000, with annual renewal costs of approximately $5,000 to $6,000.